I was approached by the great folks over at lg2 to work with them on an awesome and super technical concept for Responsible Gambling Council.
It was a long and very detail oriented process that had us carefully photographing talent, bringing out the subtlest of emotions while keeping their faces in the same position, having custom scratch cards made to get real scratches, and then creating detailed masks for the dust and scratches.
It was an awesome project to work on and it was a lot of fun coming up with the techniques to execute it with real scratches, great talent, and a great team/crew.
Photographer: Thomas Dagg
Tech: Ed Kowal
Assistant: Iago McEvenue & Isa Ransome
Wardrobe: Maeve McKee
H&MUA: Caroline Levin
Executive Producer: Pam Hamilton
Producer: Aarin MacKay
PA: Lauren Wheeler
Executive CD: Chris Hirsch & Nellie Kim
Writer: Ariel Riske
Art Director: Dylan Sivestro
Agency Producer: Andrea Wong