BMW ART AUCTION

I was commissioned by BMW and Cundari to shoot a series of images for Contact using a BMW 4 series coupé with the specific theme described below. I decided to go away from the literal interpretation of “reflection” and created a series that uses the shadows and highlights created by the car’s unique shape to combine with interesting cityscapes.

“The relationship BMW has with the urban setting is always evolving. With this in mind, BMW invited four talented Canadian photographers, in collaboration with the Scotiabank CONTACT Photography Festival, to highlight BMW’s connection to the city. Each photographer was challenged to utilize the new BMW 4 Series Coupé in order to capture how BMW is reflected across the urban landscape.
The result is a collection of nine unique and stunning perspectives on place and time – of light and structure.
The added dimension of the BMW 4 Series Coupé confidently radiates a fascinating athletic presence as a unifying element in this year’s BMW Art Auction collection.
THE ART:Within the various Air Canada Maple Leaf Lounges across Canada, we have hung a collection of premium limited-edition art prints that are available to bid on. Each gorgeous print is mounted and framed in a 42″ x 32″ black lacquered frame.
HOW IT WORKS:Each piece, regardless of its location, is available to be bid on and won from anywhere in Canada. The minimum bid for each piece is $250. Once the auction closes, the individual with the highest bid will be notified and then shipped the complete art piece, including the frame. All proceeds raised from the winning bids will be donated to the Air Canada Foundation, and all winning bidders will receive a tax receipt for their donation. The BMW Art Auction closes at 12:00 p.m. (noon) EST, October 1st, 2014. If you have any questions or require assistance placing your bid, please e-mail BMWartauction@bmw.ca.”

The collection of images and more info can be seen at:
http://www.bmwartauction.ca

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