I loved this concept when I was first introduced to it. It’s simple, subtle, and powerful, which is right up my alley. It required a lot more technical shooting than it looks like it did as well, which is always a refreshing use of photoshop in my opinion; there’s no hammer here!
I was very happy to be asked to work on this campaign with the great folks at John St and The Canadian Safe School Network.
We can all identify with bullying.
Agency: john st., Toronto, Canada
Executive Creative Director: Angus Tucker, Stephen Jurisic
Creative Director: Niall Kelly
Art Director: David Glen
Copywriter: Noah Feferman
Designer: Pawel Rokicki
Photographer: Thomas Dagg
Producer: Andrew LaGrave
Account Supervisor: Matty Bendavid