I loved this concept when I was first introduced to it.  It’s simple, subtle, and powerful, which is right up my alley.  It required a lot more technical shooting than it looks like it did as well, which is always a refreshing use of photoshop in my opinion; there’s no hammer here!

I was very happy to be asked to work on this campaign with the great folks at John St and The Canadian Safe School Network. 

We can all identify with bullying.

Agency: john st., Toronto, Canada 

Executive Creative Director: Angus Tucker, Stephen Jurisic 

Creative Director: Niall Kelly 

Art Director: David Glen 

Copywriter: Noah Feferman 

Designer: Pawel Rokicki 

Photographer: Thomas Dagg 

Producer: Andrew LaGrave 

Account Supervisor: Matty Bendavid