I’m very happy to say that our #TheNew10 spot won a silver and a bronze pencil at the One Show last night!  

I worked with the awesome folks at Rethink and the American Association of University Women (AAUW) on a PSA that flips the U.S. Treasury’s #TheNew10 campaign on its head. With one goal: to powerfully illustrate the persistent gender pay gap in America.   

http://strategyonline.ca/2016/05/12/canadian-shops-among-first-round-of-one-show-winners/

Credits: 

 Thomas Dagg, Director/DOP 

Jamie Umpherson, Creative 

 Marie Richer, Creative 

 Aaron Starkman, Creative Director 

 Marie Lunny, Account Director 

 Daniel Riggi, Account Coordinator 

 Hanna Chen, Developer 

 Dustin Gamble, Developer 

 Monika Ghobrial, Agency Producer 

Leah Gregg, PR 

RMW, Sound

It was also picked up by countless media outlets as well.  For more, check out the previous blog post here.